No More Femina , Sushmita Sen I AM SHE Takes over Miss India Universe

sushmitha sen's Tantra entertainment got the franchisee of Miss Univese organisation to conduct pageant in India for selecting their candidate for miss universe 2010.


Mumbai: In a bid to groom 'desi' beauties for the beauty pagent and bring back the Miss Universe crown back to India, country's Miss Universe Sushmita Sen launched 'I Am She' platform here today.

The platform is part of Sushmita's Tantra Entertainment, which was awarded the India franchisee by the Miss Universe Organisation which conducts the pageant across 95 countries across the world every year through its global franchisees.

The platform, with a starting capital of Rs 20 crore, will initiate its campaign to call for aspirants from December 22.

Sushmita will be the brand model for the platform before a new face is selected. The selected girls from the premliminary rounds to be decided on February 27 at Jag Mandir, Udaipur and will undergo an intensive a three-and-a-half week grooming camp under Sushmita.

The girls' training will be shown as a reality show by two television channels. The contestant who will ultimately represent the country will be chosen among the top five finalists through public voting before April 15.

''The platform is about the 21st century girl who is wicked, confident and capable of transcending barriers. She has to be a people's person. I am confident that we shall be brining the 'Miss Universe' crown back in 2010,'' Sushmita said here today at the launch programme.

On the ethos of the platform, Sushmita said that it was being comfortable with one's self. ''Though not a perfect human being, I like myself as I am. We are already who we are. Even if we try to live the life of others, we cannot escape ourselves. We need to be strong and confident, especially when things are not going our way,'' she added.

However, the Bengali beauty has no plans to bid adieu to Bollywood. ''I do not plan to be an actor all my life, but I will leave the industry on my on terms and on a high note,'' stated the defiant diva.